Coat
Handcrafted in Canada. Made with care.
01 · Cleanse · Wildlove Naturals
Pure Calm
Puppy & Sensitive Skin Shampoo
A softer beginning. A beautifully clean finish.
Make bath time a little more considered with Pure Calm, Wildlove Naturals’ boutique Puppy & Sensitive Skin Shampoo. Handcrafted in small batches in Canada, this fresh-rinsing formula brings a simple ingredient philosophy to one of the most personal parts of caring for your dog.
Amber glass · pump dispenser
Complimentary shipping on orders over $75.
Why you’ll love it
- Fresh-rinsing cleansing formula
- Leaves the coat feeling soft
- Coconut oil & vitamin E
- Handcrafted in Canada
Ingredients
Castile soap, Coco betaine, Coconut oil, Vitamin E, Salt, Sodium benzoate, Potassium sorbate.
How to use
- Wet the coat thoroughly with lukewarm water.
- Work a small amount through the coat and gently massage into a lather, avoiding the eyes, ears, nose and mouth.
- Rinse thoroughly until the water runs clear and no shampoo remains.
- Towel dry and keep your puppy or dog warm. Brush once the coat is ready.
Care & storage
For external use. Avoid contact with eyes and broken or irritated skin. Stop use if irritation occurs. Store closed in a cool, dry place, out of direct sunlight.
Shipping
Flat-rate delivery across Canada, including rural addresses. Free shipping on orders over $75. Mixed orders use the highest applicable rate.
Read shipping detailsThe details
A softer beginning. A beautifully clean finish.
Castile soap and coco betaine form the cleansing base, while coconut oil and vitamin E complement a soft, touchable finish. The result is a shampoo created for a gentle bathing routine, with a clean rinse and a coat you will want to keep running your hands through.
Presented in our signature amber glass with crisp white lettering and a black-and-gold pump, Pure Calm makes everyday care feel special. The generous 500 mL format is the only retail size, designed to take its place beside your other Wildlove essentials.
Follow a bath with a light application of Pure Silk Leave-In Conditioner where your dog’s coat needs softness and manageability. Keep the ritual unhurried, rinse thoroughly, and finish with a warm towel and a little extra closeness.
Beautiful together

