Pure Calm – Because every pup deserves Pure Beginnings.

Meet Pure Calm, Wildlove Naturals’ signature puppy and sensitive-skin shampoo. Hand-crafted in small batches in Canada, this luxuriously lathery formula turns bath time into a calm, spa-like ritual for both you and your dog.

Pure Calm Puppy & Sensitive Skin Shampoo

Gentle. Soothing. Thoughtfully crafted for the most sensitive beginnings.

Pure Calm was created for puppies and dogs with delicate, easily irritated skin. Handcrafted in small batches in Canada, this ultra-gentle shampoo cleans without stripping, calms the skin barrier, and leaves the coat soft, balanced, and lightly scented with our signature Bedtime Cuddles aroma.

Formulated with plant-based, coconut-derived surfactants, organic vegetable glycerin, and soothing aloe, Pure Calm produces a creamy, low-irritation lather that rinses clean and supports healthy skin from the very first bath.

Why You’ll Love It

• Safe for puppies & sensitive skin
• Tear-gentle, non-stripping formula
• pH balanced for canine skin
• Plant-based, coconut-derived cleansers
• Organic vegetable glycerin for moisture & softness
• No sulfates, no parabens, no harsh detergents
• Light, calming scent — never overpowering
• Handcrafted in small batches in Canada

How to Use

Wet coat thoroughly. Apply a small amount and gently massage into the coat, avoiding eyes. Rinse well. Repeat if needed. Safe for regular use.

Available Sizes

• Single Use/Trial

• 250 ml

• 500 ml

🇨🇦 Hand Crafted in Small Batches • Made in Canada